Find Your #PowerLook, Feel Invincible

We all have that one outfit we feel amazing in. When you pull it on, you feel like you can move mountains, touch the stars, and slay all day.

It reflects your personal style, you love the way it looks on your body, and it makes you feel particularly confident. It may not be your most flashy, most fashionable, or most expensive outfit, but it’s dependable. It’s easy. And it leaves no early-morning hysteria, no confidence-busting body questioning, and no pile of discarded clothes in the corner — just pull it on and know you’ll look great.

It’s your #PowerLook.

Yahoo Style’s mission is to boil down the essentials of what’s behind a #PowerLook. If you don’t have one, we’ll help you find one. If you’ve already got one, we’ll assist you in transforming every look, every day, into a #PowerLook. Your #PowerLook also changes over time, through different life stages, and in different situations. Our multi-pronged approach merges personal style with body confidence and finding your best fit — because it all starts with clothes that work with your unique body shape.

#PowerLook will run up to the elections on November 8th, because working women practically invented the “power look,” and Hillary Clinton, with her run for the presidency, is attempting to shatter the ultimate glass ceiling (and as we’ll soon explore, Clinton’s got mad #PowerLook game, too).

We’ll also bring you inspiration from some of our favorite celebrities (see seven women we find particularly inspiring in the video above) and designers on how they found their #PowerLook for them, discuss with real people the lengths they’ve gone to accept their beautiful bodies as they are, take a hard look at what clothing size really means, explore how the #PowerLook has evolved over time, and follow women — and men — along as they find their own #PowerLook.

We’re asking celebrities and real people alike to share their #PowerLook. “I love me a jumpsuit,” actress Cobie Smulders tells us. “I think there is something so sexy about a jumpsuit, which maybe not a lot of people agree with. But I think they are very sexy, and they always make me feel good.” We’ll be posting celebrity #PowerLooks here throughout our program — check back for a new one every day.

Our #PowerLook program will also debut our weekly column with Margie Ashcroft, a fashion stylist and writer who is outspoken on the shopping struggles faced by curvy women. “As plus-size woman, we’ve been told for so long what we can and can’t wear,” says Ashcroft in her column, featuring 10 of her fave bloggers and models showing us their #PowerLook and talking about the brands who are doing it right.

A #PowerLook grows out of garments that fit. And though it may seem like a no-brainer, good fit is hard to find. That was the most surprising result of Yahoo Style’s Sizing Study, a survey conducted on over 1,000 Americans who identify as women. Three out of 4 say there’s confusing variability in the size of the clothing they buy, across brands and retailers, with most saying that their sizes vary one to two sizes across retailers. And this size disparity can kill our confidence — more on that here.

Your #PowerLook also comes from truly understanding your unique body shape — and feeling good about it. In our survey, 1 in 3 consider themselves plus-size, with the highest proportion among white women; only 1 in 4 African-American and Hispanic women consider themselves plus-size — a sign that these two groups are perhaps more accepting of their unique and beautiful body shapes.

We also sent our associate editor Jihan Forbes to the streets of New York City to ask women about their relationship with clothing size. Watch what they told her, below:

Our friends at Polyvore ask their fans to express their #PowerLooks in inspirational sets. We’ll be showcasing a new look every day, and if you like one, you can click to buy. Here’s one we especially love, below:

And finally, we want to see your #PowerLook! Tweet or ‘gram us your own personal #PowerLook to our hashtag and we’ll include some on Yahoo Style’s Instagram channel.

The designer Michael Kors has said, “because of what’s going on with the economy, I think women are realizing that maybe they don’t need a closet full of clothes. They just need the right clothes.”

And we’re here to help you find just that — the right clothes, a.k.a., your #PowerLook.

Find your #PowerLook with Yahoo Style’s complete guide to fashion that makes you feel invincible, and post your #PowerLook to be featured on our feed!