Fenty x Puma By Rihanna Makes Splash In Paris
Rihanna unveiled her newest collection for Fenty x Puma at Paris Fashion Week for the fall/winter 2017 season. The singer and performer debuted her Fenty x Puma by Rihanna AW17 collection Monday during an evening time slot, following a full day’s worth of shows from brands like Stella McCartney and Hermès.
The Fenty x Puma by Rihanna show took place in a palatial library where guests sat side-by-side on long desks covered in green lamps -- it turns out the desks were runways. The collection's theme was a too-cool-for-school homage to college days, and the collection was aptly named "Fenty Universtiy." Models, or the class of 2017, walked the desk runways wearing track jackets, boxer shorts, blue and green checked jumpers, blue puff jackets and oversized varsity sweaters emblazoned with "FS" monograms.
Classic school stereotypes played into the collection, as well. "Preps" wore striped scarves and carried books while "skaters" donned oversized hoodies and carried skateboards.
The brand dropped hints about the collection's theme on Instagram Sunday. A “detention notice” revealed that the show’s theme would be related to school or university activity.
The collection’s debut followed recent news that the footwear featured at her spring 2017 show would be released Thursday, March 9. More releases from the collection will roll out through June, according to Footwear News. Among the shoes debuting Thursday will be the satin sneakers with large bows, a classic lace-up stiletto ankle boot, all in corresponding spring/summer 2017 colors like the pastel pink and olive green.
RiRi showed her collection for Fenty x Puma last fall for the spring/summer 2017 season. The Marie Antoinette-inspired collection had included luxe streetwear pieces in elevated fabrics and materials: Hoodies in pastel pinks, satin corsets and matching pink backpacks, floral jumpers and bodysuits, mesh tops and white face veils attached to baseball caps.
When asked about her reasoning for showing the collection in Paris at the time, Rihanna told Vogue, “I chose Paris because I wanted people to feel the entire tone of the new collection. I wanted them to feel like this is what Marie Antoinette might wear to the gym, or play tennis in.”
The celebrity is also a brand ambassador for high-end French brand, Dior.
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