Felix Baumgartner's Oct. 14 jump from the middle of the earth's stratosphere, sponsored by Red Bull, made social media and space history. The almost 23-mile free fall jump set records, stunning and amazing people around the world, who reacted on social media.
[More from Mashable: Kit Kat Sent Chocolate Bar Into Space to Keep Felix Company [VIDEO]]
Analysis company Taykey examined the chatter from the Red Bull sponsored event and found at the peak of conversation about the skydive, approximately 1% of online conversations revolved around the jump -- gaining that much exposure, Taykey said, is "very rare."
[More from Mashable: See Felix Baumgartner’s Thrilling Headcam View From Space]
The Internet's activity went hand in hand almost with Baumgartner's jump, almost silencing when he jumped and then peaking when he landed safely on the ground.
"People were literally holding their breaths," Taykey said.
Red Bull saw leaps and bounds in the company's mention, holding one-third of 1% of all Internet activity at the time.
Social media sentiment remained relatively neutral, Taykey found. Positive sentiment toward both Baumgartner and Red Bull was highest right after takeoff.
Were you tweeting or posting on Facebook during the space jump? Tell us what you think about the data below.
Get Your Tickets to Mashable Media Summit
The Mashable Media Summit 2012 will explore the impact that technology is having on media, and how digital media is affecting our lives and changing the world. This one-day conference will bring together the brightest minds in media, including content creators, technology leaders, entrepreneurs, social media executives and journalists.
Date: Friday, Nov. 2, 2012
Time: 10:00 a.m. - 5:00 p.m.
Location: The TimesCenter, 242 West 41st Street, New York, NY 10036
Tickets: Purchase early bird tickets on Eventbrite.
A Look Back at Last Year's Mashable Media Summit
Media Summit 2011
The Mashable Media Summit on Nov. 4 at the Times Center in New York City attracted professionals in digital, tech, advertising, sales, marketing, mobile and publishing from all over the world.
A limited number of sponsor opportunities are available for the Mashable Media Summit. This is an excellent opportunity to get in front of Mashable’s passionate and influential audience. Contact firstname.lastname@example.org for opportunities.
This story originally published on Mashable here.