Fancy Stroller Company Jabbed for Bikini Photo

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This image of a supermodel, jogging behind a running stroller while wearing a bikini, has given some mothers on Facebook a good laugh. (Photo: Duy Vo/Vogue Netherlands via Bugaboo)

A new photo on a luxury stroller company’s Facebook page has plenty of moms laughing and rolling their eyes. The image features a supermodel testing out Bugaboo’s running stroller with her 2-year-old daughter, while wearing only a bikini and running shoes.

Ymre Stiekema is an avid runner, according to Bugaboo, so the company says they were thrilled for the supermodel to be featured alongside its Bugaboo Runner jogging stroller, which retails for $800, in this month’s Vogue Netherlands. But when the company posted the image on Facebook, it got more than a few jabs. “This is what I’ll be doing after [baby number 2] is born … for sure! Who doesn’t run in a bikini??” wrote one mom. Another added, “I prefer to just go naked when I jog.” And from one harried mother, “I have 2 children and if I was running in this on the school run it would be because I’d forgotten to put my clothes on because we’re late for school, my 5-year-old has fallen off his scooter [and] my 2-year-old refuses to put his shoes on.”

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And, our favorite, in response to a mom who joked that she always runs in her bikini: “I do too!!!! But I also need a half roll of [duct] tape for jiggle maintenance :)”

As is the case in any good Facebook debate, some women quickly jumped to the model’s defense. “Really ladies? Are you that [judgmental] or jealous that you have to question what she is running in?” wrote one user. “Women should support each other, not tear each other down because you feel inadequate. I would never get away with wearing that while I run, but great for her!”

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But body image expert Leslie Goldman says laughter really is the best response to this photo, which certainly doesn’t reflect the life of almost any mom. “We see so many unrealistic portrayals of moms in the media, and this is the one that surpasses them all,” she says. “The idea that you would be out running on the street in a bikini, with a body like that, it is so highly unrealistic and unattainable that I feel like laughing is the only thing you can do. A lot of moms, we feel happy if we can just remember to put sunblock on in the morning, let alone have everything together enough to go for a run … in a bikini no less.”

Not that going for a jog with your stroller isn’t a great idea, she says. “It’s great to go running with your kids and set a positive example,” she says. “What’s good for mom is good for baby, and it’s important to take time for yourself and be healthy — but let’s be realistic about what’s feasible.”

Dietician Patricia Bannan, author of Eat Right When Time is Tight, echoes that sentiment. “It’s so important for real moms to surround themselves with other real moms, and maybe go exercising with their strollers,” she tells Yahoo Parenting. “But you don’t have to look like this mom with this stroller.”

The good news is that most moms — at least the ones commenting on Facebook — aren’t actually comparing themselves or beating themselves up for not looking like Stiekema. “She’s a supermodel, she’s genetically blessed, and we have to take this photo lightly,” Bannan says. “Look at what she’s wearing! Even if you are a model, you aren’t jogging most of the time in an outfit like that. And most women could run forever and not look like this, and they don’t need to. Supermodels are not the norm.”

Goldman says the banter on Facebook is an indication of a current healthy backlash against unrealistic expectations about the bodies of women, especially mothers. “Moms are posting pictures of their real bumps after baby, and there’s that mom who posted the picture of herself in the bikini on the beach, and I love that,” she says. “There are women who look like this supermodel and it’s awesome for them — no one would say no to that body — but there is a risk of actually thinking it’s a realistic standard. So in general, I look at this and just have to laugh a little.”

Not to mention that whoever styled the shoot clearly forgot about the loads of accessories any mom needs when out with a child in a stroller. As one Facebook user pointed out, “With no changing bag, she hasn’t thought this through! Newbie.”

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