College students: Do you want the newest commercial for ESPN's wildly popular College GameDay football show to be shot on your campus? If so, you'd better start getting organized on the social web.
ESPN launched a social campaign on Monday for fans to vote for the location of a summer ad shoot for the college football season staple of highlights and analysis. More than 120 colleges and universities are eligible for voting. Fans can vote using the contest's Facebook app, or via the GameDayVote.com site. It's the first time a vote has decided a GameDay commercial location, and the ad will feature students from the selected school.
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ESPN"s vice president of marketing Aaron Taylor says the contest is a natural fit for the show, which is shot live from a different campus each week of football season and traditionally features hosts bantering with crowds of screaming fans.
"College GameDay has long been one of our most interactive programs," Taylor told Mashable in an email. "It was inherently social before 'social media' existed. The foundation of the show has always been a big social gathering of thousands of fans on campus each week, expressing themselves with signs and joining in a community."
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Until voting ends May 2, a live-updating leaderboard will encourage students and fans to rally support on their social networks during the contest.
According to Taylor, social media has helped the show expand its reach in recent years. More and more fans are incorporating second screens into their viewing routines, and younger demographics especially rely on social media to augment normal broadcasts.
"Fans on-site want to be part of the action with signs and painted faces, but for fans at home, social engagement helps transport them to campus and enable them to express their passion and point of view," he writes.
ESPN has tried to leverage fan voting contests for a few promotions recently. Last season, a similar contest decided which school's mascot would star in a GameDay spot, with Oregon State's Benny Beaver winning the part. ESPN is also hosting a socially-driven contest to decide which player will grace the cover of the Madden NFL 13 video game. Voting for that ends Wednesday.
Where do you think the next College GameDay ad should be shot? Let us know in the comments.
This story originally published on Mashable here.