A fan of Bush's 'beautiful bean footage?' You'll have 30 hours to win up to $30K starting May 9
TV watchers of a certain age probably remember those iconic Bush's Baked Beans ads featuring adorable golden retriever Duke and his constant quest to "spill the beans" about the family's secret recipe. And if you're a local, you take pride in the fact that the nationally known bean company got its start right here in East Tennessee.
Bush’s Baked Beans rose beyond regional prominence to become world-famous on May 9, 1994, when Jay Bush appeared in his first national television ad spot and uttered five iconic words: “Roll That Beautiful Bean Footage.” In 1995, Bush was joined by Duke and together, they’ve appeared in more than 30 commercials.
To commemorate the 30th anniversary of that famous line, Bush’s will be rolling "beautiful bean footage" for 30 hours starting at midnight May 9 on RollThatBeautifulBeanFootage.com as well as on thousands of billboards and television commercials and even in Times Square. Fans who find a hidden code on the website will have a chance to enter to win $30,000 or other prizes; one prize will be awarded every minute for 30 hours.
How to Enter the Bush's 'Roll That Beautiful Bean' sweepstakes
There are two ways to uncover the secret code that will allow you to enter to win:
Fans who spot Bush's footage on Times Square billboards, TV commercials and social media can look for a QR code that will direct them to a website to enter the sweepstakes.
Bean fans can uncover the secret code by visiting RollThatBeautifulBeanFootage.comand following directions to view the video and enter.The beautiful bean footage starts rolling at midnight May 9 and will end at 6 a.m. May 10.
Liz Kellar is a Tennessee Connect reporter. Email liz.kellar@knoxnews.com.
Support strong local journalism by subscribing at knoxnews.com/subscribe.
This article originally appeared on Knoxville News Sentinel: Bush's Baked Beans fans will have 30 hours to win up to $30K. See how
