Fall marks a whole new season of television show premieres. As shows battle to win the airwaves, tracking platform SocialGuide has figured out which shows won the social media wars.
SocialGuide tracked Facebook comments, tweets, overall followers and a variety of other stats on 12 of the most hotly anticipated Fall TV premieres, including The X Factor, New Girl, Pan Am, Charlie's Angels and The Playboy Club.
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Unsurprisingly, the big winner was The X Factor, which had more than 50,000 unique viewers and more than 100,000 comments across all social networks. This is significantly higher than New Girl, which took the number two spot with 24,634 uniques and 31,553 comments. Pan Am, which came in third, had 11,645 unique viewers and 17,535 comments.
This looks like a huge disparity, but it's impressive that both New Girl and Pan Am fared so well against The X Factor given its huge promotional push, longer run time and inherently more social format.
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So how does this compares to overall primetime ratings? The X Factor's Wednesday and Thursday premieres ranked 19th and 20th in Nielsen's TV ratings, while New Girl and Pan Am did not crack the top 25. The most-watched new show in the rankings was 2 Broke Girls, which came in fourth.
The number of comments-per-follower for all 12 shows was fairly consistent. The lowest (2 Broke Girls) averaged 1.22 comments per follower whereas the highest (The X Factor) averaged just 2.09 comments per follower.
Is social TV here to stay? Did you think these numbers would be higher or lower? Let us know in the comments.
Image courtesy of The X Factor
This story originally published on Mashable here.