Facebook: Still free, always will be, but feel free to pay up to 'promote' your posts

Barbara Ortutay, The Associated Press

NEW YORK, N.Y. - Facebook is rolling out a feature in the U.S. that lets users pay to promote their posts to friends, just as advertisers do.

Facebook has been testing the service in New Zealand, where it tries out a lot of new features, and has gradually introduced it in more than 20 other countries.

Facebook says promoting a post will bump it higher in your friends' news feeds.

The company has long declared on its front page that it's "free and always will be." And it still is — unless you want more friends to see what you have to say.