Facebook Now Lets Brands Target Posts By Age, Gender

Todd Wasserman
Facebook Now Lets Brands Target Posts By Age, Gender
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Pepsi: Opacity Map

Facebook on Friday announced new options for brand Pages to target their posts.

While previously Page admins could only target by language and location, the company has added new options, including:

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  • Gender
  • Interested In
  • Relationship Status
  • Education
  • Workplace

A Facebook rep gave the following example of how a marketer might use the new option: "Say you want to target an audience for a back-to-school campaign. You can drill down to college kids 18 to 21, so your post will be seen more by that age group."

The new capability comes a few weeks after Twitter made it possible for marketers to send targeted tweets based on location, devices and platform.

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BONUS: How Facebook Timeline Changed the Way We See Brand Pages

Pepsi: Opacity Map

Pepsi's cover photo does not get as much attention as those that include faces.

Click here to view this gallery.

Image courtesy of Flickr, Kevin Krejci

This story originally published on Mashable here.