Following in the footsteps of fellow supermodel Tyra Banks, Naomi Campbell has announced she will "discover the next beautiful face of the modeling world" thanks to a new reality show.
Scheduled to hit television screens in 2013, The Face will air on America's Oxygen network, with the 41-year-old British model coaching a group of unknown models as they embark on photo shoots, runway shows and commercials before the eventual winner becomes The Face of a major brand.
"I am looking forward to working in partnership with Oxygen and Shine America to discover the next beautiful face of the modeling world," explained Campbell in a release.
"With The Face the audience will get a real insider's look at this exciting industry that has been so good to me."
Campbell will be one of three model judges, with the remaining two yet to be revealed. Perhaps fellow 1990s supers Cindy Crawford, Eva Herzigova or Helena Christensen could join -- Christensen has already helped discover fashion faces of the future via the Crystallized Swarovski Unsigned Model Search.
Interestingly, Oxygen also airs the hugely successful America's Next Top Model series, which is fronted by Banks and now in its 18th season. Since its launch in 2003 there have been versions across the globe, with some of the most famous hosts including Elle Macpherson for Britain & Ireland's Next Top Model and Heidi Klum on the German edition.