Adidas has enlisted the help of US design duo Coco and Breezy for the US edition of its international project encouraging consumers to embrace their inner creator and customize their own unique designs.
The project is part of the sportswear brand’s Originals White Space Project, which sees “white spaces” set up in cities across the globe including New York, Berlin, Milan, Beijing, Tokyo, Oslo, São Paulo, Athens and Bogota for shoppers to express themselves.
For the New York edition on April 24, twin sister design team Coco and Breezy, whose designs have been worn by the likes of Kelly Osbourne and Nicki Minaj, will be on hand to offer styling tips. Watch them showcasing some of their customized creations at http://youtu.be/26g0748cBd4
Shoppers will receive a trefoil T-shirt to customize with crystals, studs and garments, with photo booths set up to allow consumers to share their designs via social networking sites -- the most impressive creations are posted online at adidas.com. To find out more, visit http://adidasoriginals.tumblr.com/.
Adidas isn’t the only brand to embark on a global project aimed at inspiring self-expression this spring; on May 15 beauty giant The Body Shop launches its Beauty With Heart movement. The campaign aims to empower people across the globe to "Look Good, Feel Good And Do Good" via a new store experience called Pulse, where highlights will include free makeovers and inspirational bulletin boards.