Dunkin' Released an Extended Version of Ben Affleck's Super Bowl Commercial
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Ben Affleck and Dunkin's bizarro universe of meta-ish commercials continues. Earlier this week, Affleck starred in a Dunkin' commercial that debuted during Super Bowl LVIII. In the ad, Affleck promotes the company's new DunKings Menu. You're not asking, but it includes the actor's signature order: an iced coffee with cream, sweet foam, and a sprinkle of cinnamon sugar. The commercial racked in 3.9 million views in its first 24 hours on YouTube—and now, Dunkin' just dropped The DunKings — Extended Cut.
Before we continue, you may be wondering: What the hell is a DunKing?! Well, aside from a menu that includes (we're not kidding) a drink called the Mixed Berry Beats Dunkin’ Refresher, the DunKings are an exclusive group of Boston’s finest coffee lovers. The trio is comprised of Affleck, Matt Damon, and, of course, Tom Brady. The group made their first appearance in the original Dunkin's Super Bowl commercial, where they crashed Jennifer Lopez’s recording session to play an original song.
The extended cut shows how Affleck came up with the idea for the DunKings in the first place. In the ad, a despondent Affleck watches news coverage of himself looking “bored” at the 2023 Grammys. At the time, he was photographed next to his wife—and Affleck's less-than-thrilled expression went viral. “Keep laughing,” Affleck mutters to himself. “Said I was bored? No. Studying. Always watching.” Then, the actor considers making music as a side hustle. “How hard could it be?” he asks before calling a hotshot producer.
“I had this crazy dream,” Affleck says. “You’re going to laugh. I had come up with like some beats and some rhythms, and you were like, ‘I love that, that’s amazing.’” No response. “I even had like a persona, like, J-Lo or B-Lo,” he continues, hoping for a green light. It never comes, so Affleck hangs up, takes matters into his own hands, and creates the DunKings. His big idea? To produce a new jingle for Dunkin' and perform it live for his wife and her celebrity music friends.
Later on (this is where the original commercial begins), Jack Harlow tells Affleck to reconsider the idea. “I don’t think you should do this,” Harlow says. “Last year, she came to my work,” Affleck responds. “Now I gotta show her what I can do.”
Then comes a grand performance from the DunKings. We see Affleck, Brady, and Damon, decked out in Dunkin' tracksuits (which really look like F1 uniforms). “What up, Bronx?” Affleck yells as he barges into the studio. “For your consideration: Here comes the Boston Massacre... The DunKings.” They have no musical talent, but they do have “Touchdown Tommy” on the keys, Damon in the corner (certainly questioning his life choices), and a humble dream of musical GOATness. What comes next is a spirited dance routine, which is promptly met with a solemn look from Ms. Lopez. “Are we going to be on the album?” Damon asks. I don’t think so, buddy.
The sight of Brady, Affleck, and Damon going full Dunkin'-Boston-nutso-Dunkachino during the Super Bowl? Sorry to RFK Jr., but it made for the best commercial of the night. Hell, there might even be a BADCU (Ben Affleck Dunkin Cinematic Universe) in the works. After the original commercial debuted, Dunkin’ posted behind-the-scenes footage from the DunKings set, with even more wacky subplots. In “Wasn’t Ready,” Brady and Affleck throw the old pigskin around in Lopez’s recording studio. Brady tries to play nice, passing soft throws toward Affleck—until the movie star requests something with a little more heat. Brady whips the ball past Affleck, nearly knocking the poor guy out in the process. In the next clip, “Long Throw,” Affleck claims he was once NFL Draft-worthy while trying to aim a football in the center of a cardboard donut hole. He misses... every time.
I’m not sure what any of this has to do with coffee, but I love it. Apparently, their little tracksuits are on sale, too.
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