Email Service Providers - Why You Need One For Your Business!
E-mails are one of those things like printers or remote controls, where I just can’t understand why there isn’t a better solution for it. They just work fine, but in a more complicated way than they need to be. The world is going through the phase where each and every business is dependent on e-mails, so why hasn’t someone come up with a better way of doing it yet?
There are a lot of e-mails that are crucial for businesses, let it be the welcome message sent after someone signs up on the website or a forgot password message. While this kind of emails needs to be delivered directly to the inbox of the recipient, there are a lot of complications that can occur along the way. A lot of such emails are sent out every day and the chances of them landing in the spam folder or undelivered due to server issues cannot be avoided.
No business can afford to have these issues. Especially, with transactional e-mails. Transactional e-mails are triggered automatically when a specific event occurs like the forgot password message or the recurring payment invoice you receive from a website.
When email came into existence it was free for all. Even businesses used to send out emails to their customers through their in-house email delivery systems, and hence it was free of cost for them as well. But then, people started misusing the email channel by shooting spammy marketing mails. Email services like Gmail, Yahoo and Hotmail on the other hand started blocking such emails to prevent privacy or security issues for their users. It was getting harder to deliver emails to the inbox and even the legitimate emails were getting blocked by ISPs. Brands had to build reputation and fight through the spam filters. Thus came the role of ESPs who developed expertise to avoid the spam filters and started charging clients to deliver their emails.
Pepipostis a ESP that’s on a big mission to make emails free again. They want to create the largest community of good senders and make the email ecosystem free of spam. As a first step towards this mission, all email opens are free. That means, going by the average industry open rates, customers get to save 40% of email costs.
Pros of using Email Service Providers
- It saves your time. You don’t need to add subscribers manually to your list, neither send emails one by one for every action of your subscribers.
- Email service providers make it easy for you to segment your lists too; you can keep track of people by different categories.
- Create stunning Emails with some clicks. Many email service providers provide templates that you can use to create decent looking emails and newsletters.
- Email service providers take care of the statistics of the email blasts you send. It helps you to have meaningful insights of how your emails are performing & at what time your subscribers are opening your mails.
- They take care of the compliance by adding the required elements to each of your emails automatically.
Do tell us what email service you use. And if you don’t use one yet, what are your thoughts on getting started?
