Elizabethton High School Lady’s Basketball player lands NIL deal

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ELIZABETHTON, Tenn. (WJHL) – Michelle Shields has been playing basketball since she was five years old. Now, she will get to ball in style with her NIL sponsorship deal that will let her be paid to represent the female-founded brand Moolah Kicks.

Shields is a sophomore on the Elizabethton High School Lady’s Cyclones Basketball team. She was approached by a basketball manager about the brand deal.

“He manages a lot of WNBA players, college players, big players like Jada Williams,” Shields said. “He reached out to me and he asked me if I would be interested in representing a female brand, which was Moolah.”

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Shields is in a commercial for Moolah. It is on Moolah’s Instagram page as a reel, and has over 36,000 views.

“It’s really exciting just getting to represent a female brand,” Shields said. “I feel like women’s basketball, it’s been getting really big here lately with a lot of your college players like Caitlin Clark. A lot of attention has been coming to the game, so I was really excited to get to just represent for it.”

Besides playing for Elizabethton High School, Shields also plays for a travel team, Southeast United Elite 17U. They are also sponsored by Moolah.

Shields hopes this NIL deal will help her get the recognition to continue hooping beyond high school.

WJHL Photo
WJHL Photo

“That’s been my dream since I was little,” Shields said. “I’ve always wanted to play in college and I hope to do more deals and stuff to represent women’s basketball.”

Shields encourages younger female athletes to keep doing what they love.

“Don’t let someone tell you not to do something if you really enjoy that,” Shields said. “Pursue your dreams because you never know what can happen.”

Shields is surprised she gets to have this NIL deal for something she has loved doing for years.

She is thankful for her supporters.

“Just a big thanks to the people that support me, my family, all my awesome coaches,” Shields said. “It really helps just having a great support system.”

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