Elf on the Shelf founder explains the magic behind the Christmas tradition

Within the last 14 years, over 13 million families across 13 countries have brought the Elf on the Shelf Christmas traditions into their homes. Creatively Classic Activities and Books’ Co-CEO Chanda Bell joins Yahoo Finance’s Adam Shapiro, Julie Hyman and Equiteq CEO David Jorgenson to discuss the success of the Elf on the Shelf.