#EdBallsDay: The greatest internet holiday you're not celebrating
If you've ever seen the hashtag #EdBallsDay trending, you may be wondering what it all means.
SEE ALSO: 23 times British tweets ruled Twitter
Who is this famous man, you may be asking, and what exactly did he do to get an entire day named after him?
Well, let's start with the basics.
Who is Ed Balls?
Image: Richard Young/REX/Shutterstock
Pretty much everyone in Britain will recognise the name Ed Balls, but if you're based elsewhere you may not have heard of him.
In a nutshell, Balls is a British politician who was a Labour MP for 10 years. He also served as Shadow Chancellor of the Exchequer from 2011-2015, before he lost his seat in the last general election.
Like most politicians you wouldn't exactly have called him a popular figure during his time in Parliament, but since he's left politics things have changed.
In 2016 he starred in the BBC's much-loved dance show Strictly Come Dancing, which led to many, many moments like this:
Since then, Balls' popularity has basically skyrocketed.
That's great, but why is there an #EdBallsDay?
It all started with what may be one of the greatest tweets from any politician (or, indeed, anyone), ever:
Ed Balls
— Ed Balls (@edballs) April 28, 2011
On the now-legendary day of 28 April 2011, Ed Balls tweeted his own name. Apparently he was busy shopping in ASDA at the time and wanted to run a search on himself. Clearly he mistook the "Tweet" box for the search bar.
Although Balls couldn't have predicted it back then, it was a moment destined to send ripples across the internet and eventually become one of British Twitter's favourite in-jokes.
The evolution of "Ed Balls Day"
Although the original tweet generated a bunch of retweets, memes and jokes at the time, the tradition of "Ed Balls Day" didn't get properly started until 2013.
In the run-up to the tweet's two-year anniversary, a Facebook event encouraging people to retweet the original received the support of thousands.
Image: facebook
The rest is pretty much history. A Google News Archive Search of April 2013 shows just how many mentions of "Ed Balls Day" there were that year:
Image: google
In the years since, the whole thing has absolutely snowballed.
Politicians have tweeted about it:
Ed Balls
— Nick Clegg (@nick_clegg) January 8, 2014
RT @edballsmp: Ed Balls
— Yvette Cooper (@YvetteCooperMP) April 28, 2013
Brands have joined in:
— Twitter UK (@TwitterUK) April 28, 2015
storyful
— Storyful (@Storyful) April 28, 2015
TwistED DoughBALLS. #EdBallsDay pic.twitter.com/FwTWc82XHD
— Domino's Pizza UK (@Dominos_UK) April 28, 2016
Egg Balls pic.twitter.com/7U7zZitkZR
— Tesco (@Tesco) April 28, 2015
Now, each year, 28 April is celebrated across Twitter with a variety of artwork, photoshops and memes:
Continuing our #twitter10years week of retro tweets, here's a stone cold classic #tweetxstitch from @edballsmp pic.twitter.com/NpYrBzPGsH
— Stitched tweets (@tweetXstitch) March 23, 2016
Here is a poem which looks at the true significance of #EdBallsDay
It's called "Ed Balls". pic.twitter.com/LcMdhJ0NA7— Brian Bilston (@brian_bilston) April 28, 2015
To mark the occasion I've finally framed my signed copy of that tweet @edballs #EdBallsDay pic.twitter.com/CxYEoTZnpd
— Rory Bickerton (@RoryBickerton) April 28, 2016
Our American cousins commemorate #EdBallsDay pic.twitter.com/RoxczljXQc
— Michele Paule (@michele_paule) April 28, 2015
Happy #EdBallsDay pic.twitter.com/CkwT8Ddtem
— General Boles (@GeneralBoles) April 28, 2015
So what does Ed Balls think about all this?
Since 2013, Balls has marked every single Ed Balls Day anniversary with a tweet. You can pretty much chart his journey from confusion, through to acceptance, and then finally on to what is clearly a barely-concealed love of the tradition:
Sorry... But this is getting really weird.. RT @FelicityMorse: Ed Balls makes it onto a train sign pic.twitter.com/4uTwixFfXL
— Ed Balls (@edballs) April 12, 2013
Ok, ok.. Because it would be rude not to..! RT @edballsmp: Ed Balls
— Ed Balls (@edballs) April 28, 2013
Good grief.. Oh go on then.. RT @edballsmp: Ed Balls
— Ed Balls (@edballs) April 28, 2014
Here we go again… ! RT @edballsmp: Ed Balls pic.twitter.com/EhIPfbmQRo
— Ed Balls (@edballs) April 28, 2015
Good grief.. but how could I say No? RT @YvetteCooperMP We've insisted he bake a cake. How else would you celebrate? pic.twitter.com/tfm7aKTLIs
— Ed Balls (@edballs) April 28, 2016
Here's to Ed Balls Day 2017, and the many glorious Ed Balls Days that will surely follow.
The internet is a strange, wonderful place.