Dynamic partnership between Food City and BMS continues to be a model

BRISTOL, Tenn. (March 1, 2024) – What started with a few hundred spectators at the Kingsport, Tennessee Food City location to see Junior Johnson and Terry Labonte with their Budweiser show car in August 1987 has blossomed over three decades into one of the most envied partnerships on the NASCAR circuit between popular grocery retailer Food City and the iconic Bristol Motor Speedway.

Two weeks ago NASCAR drivers Brad Keselowski, Erik Jones and Zane Smith helped BMS officials get a throwback project for painting underway on the new-look track walls that are going back to the vintage red and white design from the 1992 season when Food City first sponsored the Food City 500. It was fitting today that Food City President/CEO Steven C. Smith and Food City VP of Marketing Kevin Stafford, along with several area store managers helped to provide the finishing touches on the paint project

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