Donald Trump to Boeing: Fix the 737 Max and 'REBRAND the plane with a new name'
WASHINGTON – President Donald Trump has some business advice for beleaguered Boeing airplane makers.
Branding.
In a Monday tweet about Boeing's grounded new airplane, Trump said: "What do I know about branding, maybe nothing (but I did become President!), but if I were Boeing, I would FIX the Boeing 737 MAX, add some additional great features, & REBRAND the plane with a new name."
He added: "No product has suffered like this one. But again, what the hell do I know?"
Critics quickly pointed out that Trump's major foray into the airline business – the Trump Shuttle – went bust in 1992.
What do I know about branding, maybe nothing (but I did become President!), but if I were Boeing, I would FIX the Boeing 737 MAX, add some additional great features, & REBRAND the plane with a new name.
No product has suffered like this one. But again, what the hell do I know?— Donald J. Trump (@realDonaldTrump) April 15, 2019
Guy who bought Eastern Airlines and re-branded it as Trump Airlines soon defaulted on his loans and had to turn the company over to creditors. https://t.co/v871EyQi31 https://t.co/TdxAswnZZJ
— Mark Elliott (@markmobility) April 15, 2019
Trump offered his marketing advice after announcing last month that his administration had grounded the Boeing 737 Max 8 planes in the wake of catastrophic crashes in Ethiopia and in the Java Sea off Indonesia.
The United States was the last holdout among countries that already grounded the airplane.
More: President Donald Trump issues order to ground Boeing 737 Max 8 after crashes
More: Damage to Boeing's reputation hinges on outcome of 737 MAX 8 probe after groundings
Boeing has slowed production of the jet and is working on a software fix to submit to Federal Aviation Administration regulators.
This article originally appeared on USA TODAY: Donald Trump to Boeing: Fix the 737 Max and 'REBRAND the plane with a new name'