How Disney worked behind the Tallahassee scenes against the ‘don’t say gay’ bill

Disney worked behind the scenes for the past two months to try and convince Florida lawmakers that a bill restricting LGBTQ school lessons was not good policy.

The legislation — which Florida Democrats and LGBTQ activists nicknamed the “don’t say gay” bill — was on the company’s radar since it was filed in January. Three lawmakers, two Republicans and one Democrat, spoke to the Herald/Times on Friday about their role in Disney’s efforts as the company’s stance spilled into public view.

Disney lobbyists set up a series of calls with Senate Education Committee Chairman Joe Gruters, R-Sarasota, before the bill received a hearing.

“They said they didn’t think it was the right policy for Florida and that they had a lot of employees that expressed frustration and that they didn’t want the bill,” said Gruters, who is also the chairman of the Republican Party of Florida.

Disney puts hold on Florida political cash amid clash with DeSantis on ‘don’t say gay’

The lobbying effort by one of Florida’s largest employers and political contributors did not work.

Gruters put Senate Bill 1834 — which would have prohibited districts from encouraging classroom discussion about sexual orientation or gender identity in primary grade levels — on the agenda. The proposal cleared his committee, on a party-line vote, during the first week of February.

By that time, House Bill 1557 — the bill that is now heading to the desk of Gov. Ron DeSantis — had cleared all of its committee stops in the House and was ready for a vote on the chamber’s floor.

The House bill bars schools from teaching lessons on gender identity or sexual orientation in kindergarten through third grade — or in ways that are not age appropriate or developmentally appropriate in other grades. Such instruction is already not part of the public school curriculum in K-3.

No luck in the House, how about the Senate?

When the House voted for the measure, the fate of the bill was up to the Senate — so Disney revamped lobbying efforts in the chamber.

Historically Disney has been able to sway lawmakers on policy issues. But this year, it twice failed to soften language as the proposed legislation neared its final passage.

First, Disney’s team tried to collaborate with Sen. Jeff Brandes, R-St. Petersburg. It aimed to fix the most contentious portion of the bill, which would bar school lessons on gender identity or sexual orientation in kindergarten through third grade — or in ways that are not age appropriate in other grades.

Brandes sought to amend the bill to say that schools should not conduct lessons on “human sexuality or sexual activity.”

“If the intent is not to marginalize anyone, let’s make sure we aren’t,” Brandes said when arguing for the amendment last month. “Let’s be clear and clearly define and say that conversations about human sexuality or sexual activity that fall outside of state guidelines should not occur.”

The amendment was voted down. At that point, Brandes said Friday, he knew Republicans wanted more than just the specific language. There also were the broader culture war implications.

After that, Disney turned to Senate Education Committee Vice Chair Shevrin Jones, the chamber’s only openly gay lawmaker.

Jones, a Democrat from West Park, wanted to change the bill to say that classroom instruction “intended to change a student’s sexual orientation or gender identity” should not occur in any grades.

“Disney was very active in pushing the amendment,” Jones said in an interview Friday. “They were providing me with suggestions and working with me.”

Jones said he also sent the language to the governor’s office for review. But he never heard back from them.

The amendment was voted down on the Senate floor, a day before the Senate passed the measure nearly along party lines. Brandes and Sen. Jennifer Bradley, R-Fleming Island, were the only Republicans who voted against the measure in the chamber.

Disney CEO says he should have done more

While there were some efforts behind-the-scenes in Tallahassee, many have criticized Disney for not speaking more publicly against the proposal.

On Wednesday, a day after the bill passed the Senate, the company’s CEO, Bob Chapek addressed its efforts in a shareholder’ s meeting.

“We were opposed to the bill from the outset, but we chose not to take a public position on it because we thought we could be more effective working behind the scenes, engaging directly with lawmakers on both sides of the aisle,” said Chapek. “We were hoping that those long standing relationships with those lawmakers would enable us to achieve a better outcome.”

He added that he spoke to DeSantis on the phone that morning and that he expressed his “disappointment and concern that if legislation becomes law it could be use to unfairly target gay, lesbian, non-binary and transgender kids and families.”

DeSantis doubled down after that call, and indicated he is even more certain that he should sign the bill into law.

At an event on Thursday, he told supporters there was “zero” chance he would change his mind on the bill, according to a video of the event that was provided to Fox News. Later that day, his campaign arm criticized Disney for being “woke” and “falling for the corporate media’s phony hysteria” over the bill.

By Friday, Disney, a megadonor in Florida politics, announced it was pausing all contributions in the state. He made the announcement in a message to employees. In it, he apologized for not speaking out sooner against the bill.

“Thank you to all who have reached out to me sharing your pain, frustration and sadness over the company’s response to the Florida’s “Don’t Say Gay” bill,” Chapek wrote. “You needed me to be a stronger ally in the fight for equal rights and I let you down. I am sorry.”

Tampa Bay Times reporter Emily L. Mahoney contributed to this report.