Disney fans can now wear theirPrideon their ears.
Earlier this month, the company, which has been steadily increasing its representation of the LGBTQ community intelevisionandfilm, debuted rainbow-colored Mickey Mouse ears for sale at its U.S. theme parks. The ears arrived just ahead of Pride month in June.
Images of the ears,officially knownas the “Mickey Mouse Rainbow Love” hat, have popped up across social media as of late. However, it doesn’t appear among the items for sale on the official Disneyland or Walt Disney World websites.
— Gloria Brame (@DrGloriaBrame) April 24, 2018
Meanwhile, actor, singer and YouTube personality Joey Graceffa wore a pair of the rainbow-printed ears in a video posted Monday that documented a recent trip to Disneyland with his boyfriend, Daniel Preda, and Daniel’s nephew, Luca. The clip, which can be viewed above, had received over 260,000 views as of Wednesday morning.
Travel vloggerGio Spanoalso picked up a pair during a recent visit to the Magic Kingdom at Walt Disney World. The cap, Spano said, retails at the park for $17.99.
When asked for comment on the ears, a Disney spokesperson told HuffPost, “We offer a wide range of merchandise items that appeal to guests of diverse backgrounds.”
Disney has always enjoyed a sizableLGBTQ following, and its theme parks have been the setting for a number ofsame-sex proposals andweddingsover the years. Still, the company has never officially sanctioned “Gay Days,” an annual Pride-like celebration thatdraws thousandsof queer visitors to its U.S. resorts each year.
So having the rainbow, which has become so associated with LGBTQ Pride, adorned on the most iconic of Disney souvenirs will no doubt be a dream come true for many.
This article originally appeared on HuffPost.