Development Du Jour: Here's What $5,070/Month rents at Alpharetta's Avalon

Josh Green


By now, most Atlantans have probably heard of Avalon, the $600-million live-work-play development in Alpharetta. Scheduled to open Oct. 30, Georgia's first "fiberhood" — i.e., ultra-high speed Internet will be available throughout the development — will bring 570,000 square feet of retail space, a hotel, a movie theater, office space and 800 single-family homes and luxury apartments. Today, let's focus on the apartment facet. Why? Because someone recently signed a $5,070 per month lease for a 1,728 square-foot, two-bedroom rental at Avalon. That's serious jack ($60,800 per year), so what drove the decision?

The unit in question joins 30 "premium" dwellings at Avalon's "Haven" complex. Besides "premium corner-unit locations" and perks like "upgraded" lighting, closets and plumbing fixtures, the hefty rent will grant you super high-speed Internet and HD TV channels, as well as something called "REPLAY-TV" — which allows you to "watch anything that aired on TV within the last seven hours, at any time, without a DVR." Also included: balconies, USB charging outlets in the kitchen and bedrooms and access to a concierge, which an Avalon spokesperson said "can help them with everyday tasks that range from grocery delivery to finding a pet sitter." Not to mention the unit will be smack dab in the heart of a bazillion shops and restaurants.

Unfortunately, the only photos Avalon officials are releasing of the $5,070-a-month unit show only the kitchen — but that isn't stopping anyone from expressing interest. Suong Nguyen, the spokesperson, said roughly 1,600 people have joined the "reserve list" for the 250 total rental units at Avalon.

— By Curbed Atlanta contributor Tyler Estep

[Images courtesy Avalon.]
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