Despite the backlash in the wake of Nike’s endorsement deal with Colin Kaepernick, the sportswear company has reported a 31% increase in sales.
On Sept. 3, Nike debuted their new campaign featuring the former San Francisco 49ers quarterback, who sparked the wave of NFL national anthem protests against racial inequality last year.His actions enraged many, leading Kaepernick, who is currently an unsigned free agent, to claim he has been blacklisted by NFL leadership. Nike followed up on Wednesday, releasing an ad featuring Kaepernick, which aired during the NFL season opener on Thursday.
After the announcement, many Nike customers blasted the decision on social media. Some filmed themselves destroying Nike products and claiming they will boycott the company.
#NikeBoycott I am taking a not buying from Nike until they with with draw @Kaepernick7 from the marketing campaign. You should do the same. Nike must realize that they cannot support this type of disrespect to our country without reprecussions! pic.twitter.com/GXkYekutT7
— Caleb Bayne (@CalebBayne) September 7, 2018
But Nike’s decision to team up with the controversial activist does not seem to have hurt its bottom line. According to Market reports, online sales have increased.
President Trump, who has been a very vocal critic of players kneeling during the anthem, weighed in on Nike’s endorsement deal Friday, questioning the company’s decision.
What was Nike thinking?
— Donald J. Trump (@realDonaldTrump) September 7, 2018