Delta Airlines Pulls 'Creepy' Diet Coke In-Flight Napkins
Delta Airlines and Coca-Cola wanted to make the dream of falling in love on a plane a reality. But their approach did not have the intended effect.
As part of Delta’s brand partnership with Coke, the airline handed out promotional in-flight napkins that encouraged passengers to give their number to others on the plane.
On one side of the napkin it read, “Because you’re on a plane with interesting people and hey…you never know.” The other side had space to write down a name and phone number, with the additional text, “Be a little old school. Write down your number and give it to your plane crush. You never know…”
Delta passengers apparently did not take kindly to the approach, and dozens wrote to the brands on social media, calling the stunt “creepy.”
Hey @Delta and @CocaCola These napkins are creepy AF. Pretty sure no one appreciated unsolicited phone numbers in the ‘good old days’ and they sure as heck don’t want the number of someone who has been gawking at them on a plane for hours today. Not a good look. pic.twitter.com/PJAiurFRMh
— ducksauz (@ducksauz) January 21, 2019
Napkins received from @Delta on Wednesday flight seem unintentionally creepy, especially after reading the smaller print. Swing and a miss, @DietCoke. pic.twitter.com/eKaMruqqUR
— Mike J (@MJJoe) February 1, 2019
Both Delta and Coke have since apologized and have reportedly begun pulling the napkins from flights. “We rotate Coke products regularly as part of our brand partnership, but missed the mark with this one. We are sorry for that and began removing the napkins from our aircraft in January,” Delta told USA Today in a statement.
Coca-Cola added: “We sincerely apologize to anyone we may have offended. We worked with our partners at Delta to begin removing the napkins last month and are replacing them with other designs.”