David Beckham's Sexy New H&M Underwear Ad: First Look

David Beckham in a shot for H&M's David Beckham Bodywear collection, August 2012 -- H&M

David Beckham is half naked yet again!

The soccer superstar is stripping down to just his underwear in a new campaign for H&M's David Beckham Bodywear collection.

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(Check out more hot shots of David's new campaign, HERE!)

In addition to his new campaign, nine 10-foot statues of the soccer star will be placed throughout New York City, Los Angeles and San Francisco.

VIEW THE PHOTOS: David Beckham Strips Down For H&M

Fans have a chance to win prizes (100 mini, limited edition David Beckham statues; one of 10 pairs of signed David Beckham underwear; and the grand prize which includes a $1,000 H&M shopping spree) by posting photos of their themselves with a Beckham statue on Instagram with the hashtag #HMBeckham.

The content runs from August 16 through August 19.

For more information, visit HMBeckham.com.

VIEW THE PHOTOS: Stars In Their Underwear

-- Jesse Spero

Copyright 2012 by NBC Universal, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

VIEW THE PHOTOS: Hot Pants! David Beckham’s H&M Underwear Ads