It's really official now: CNBC host Marcus Lemonis won his bid for Crumbs yesterday, after no one else attempted to beat his $6.5 million offer for the failed giant cupcake purveyor. This means that the chain will be pulled back out of bankruptcy on August 26, and get to work reopening those bake shops. Lemonis has already emphasized that when Crumbs does reopen, it will no longer stick just to those ill-fated cupcakes, but instead sell many of the other brands he and his partner already own, including Key West Key Lime Pie, Matt's Cookies, and maybe, just maybe, even Dippin' Dots.
· Lemonis Wins Crumbs Bakery With Unsweetend $6.5M Bid [NYP]
· All Coverage of Crumbs [~ENY~]