Mark Cuban acknowledges any attempt to fund a college football playoff would be a "long and difficult and expensive process," but he's committed to examining the idea.
The Dallas Mavericks owner said this week that he was in the exploratory stages of trying to bankroll a 12- or 16-team playoff to replace the often-criticized Bowl Championship Series.
His idea was met with derision from some, including BCS executive director Bill Hancock, who doubted "financial inducements" would lead to an overhaul of the postseason system.
Cuban responded in an online blog Friday by saying, "There is quite a bit of satisfaction in taking on Goliath. This undertaking is no different. Win or lose (and I hate to lose), it will be worth the journey."