Courtyard Classic basketball tournament celebrates LeBron shoe launch in downtown Akron
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UNKNWN, a clothing retailer co-founded by NBA star LeBron James, hosted a block party and Courtyard Classic basketball tournament with Nike on Saturday in downtown Akron. The event, celebrating a shoe collaboration between Nike and UNKNWN, featured a pop-up basketball court on South Main Street plus local food trucks and booths from local businesses. It was sponsored by the city, Knight Foundation, Lock 3 Park, Downtown Akron Partnership and Akron Civic Theatre.
This article originally appeared on Akron Beacon Journal: Akron block party and basketball tournament celebrate new LeBron shoe