[More from Mashable: College Football Teams Struggle to Share Defeat on Facebook]
Several celebrities like Rihanna and Lady Gaga have more more than 50 million Facebook fans, as do services like YouTube and Facebook, but Coca-Cola is the first retail brand to hit this milestone. Disney, Converse and Starbucks, three of the other most popular retail brands, each have fewer than 40 million fans on Facebook at the moment.
To celebrate crossing such a major threshold, Coca-Cola launched a new application on its Facebook page. The app encourages fans to submit ideas for inventions and causes that this online community of 50 million can turn its energy towards to improve the world. Coca-Cola will ultimately provide support for one of these ideas and unveil the finished result sometime next year.
[More from Mashable: 5 Facebook Apps That Are Shaking Up Politics [VIDEO]]
"Throughout its history Coca-Cola has always had a role in bringing simple moments of happiness to people around the world every day," said Joe Tripodi, Coca-Cola's chief marketing and commercial leadership officer, in a press release. "Today we have an engaged global community more than 50 million strong connected through Facebook. This provides an opportunity to engage our most supportive and enthusiastic fans in a quest to find ways to make the world a happier place."
This story originally published on Mashable here.