Recently, there have been several articles and social conversations that include misinformation and mischaracterizations about the state of our business. The fact is, Chili’s is outperforming the industry in both sales and traffic. Chili’s has guests lining up for our new Big Smasher Burger, which is an unbeatable value at $10.99 for the burger, fries, bottomless chips and salsa and a bottomless non-alcoholic drink on our 3 for Me menu.

Being a heritage brand with more than 1,500 restaurants, it’s integral to our brand health to regularly review the performance of our restaurants based on sales figures, shifting trade areas, lease agreements and other factors. At times, we need to make the tough decision to close one, which is not a negative indicator of our overall brand health.

Chili’s spokesperson