Santiago, Chile—Differentiation through innovation is a way of life for Chile’s third-largest bank, Banco de Crédito e Inversiones (Bci). Emblazoned with bright, primary colors and surrounded by colorful 3D characters, their motto proclaims: “Somos diferentes” – “We’re different.” And so they are.
However, the differentiation is much deeper than a clever marketing scheme. Being different is clearly how Bci operates on a daily basis and that shows up in surprising corners.
We’re here at Bci’s Innovation offices in downtown Santiago, Chile to produce a set of video case studies on the successes that the bank has enjoyed while working with HP over the past 8 years. One of the great things about working in the services business is that our success as a vendor is really defined by the client’s success. So we have the privilege of supporting and promoting the successes that our clients achieve with ingenuity, innovation, and technology, every day.