The Chains: In the wake of a sales...

Daniela Galarza
Screen Shot 2014-08-25 at 11.32.30 AM.png
Screen Shot 2014-08-25 at 11.32.30 AM.png

In the wake of a sales slump, McDonald's announced that it would be replacing its President and notes that it has lost most of its young fans, reports the WSJ. McDonald's Global Chief Brand Officer Steve Easterbrook: "The millennial generation has a wider range of choices than any generation before them. They're promiscuous in their brand loyalty. It makes it harder work for all of us..." [WSJ][Photo: Shutterstock]