OTTAWA - One of the cardinal rules of social media: no one cares what you had for lunch. Unless, perhaps, you're the prime minister.
The people behind Stephen Harper's Twitter account are using the first day of Parliament's winter sitting to provide an intimate look at how the prime minister spends his day.
The posts include a video of Harper's ride to work, photos of breakfast with his cat Stanley and a lunch that included fruit and a Diet Coke at his desk.
The behind-the-scenes look is the latest move by Harper's team to bolster his presence on social media platforms.
Digital public affairs analyst Mark Blevis says it's likely an effort to rebrand Harper in the lead-up to the next election, where he'll face off against politicians far more adept online.