Campaign to attract professionals to North East Lincolnshire
A drive has begun to show people from around the UK the benefits of living and working in North East Lincolnshire.
The "Find Your Space" campaign is encouraging professionals to come to the area.
North East Lincolnshire Council is promoting the lower cost of living and cheaper property prices, as well as shorter commutes.
It is also highlighting the area's coast and countryside and the quality of its schools.
The council's resourcing manager Louise Hayes said the idea started when potential job candidates were sent digital seaside postcards highlighting the area.
"It spiralled from there," she said. "And now we've created this amazing range of digital postcards to go across social media from not just ourselves, but place colleagues across various different sectors to share what's amazing and attract people to come and be here."
One new arrival is Alisha Cesa who moved from Brighton to take a job working in tourism promotion for the council.
She said one problem was overcoming negative perceptions of the area.
"When I was telling my mum, or anyone from back home, I'm moving to Grimsby there was that pause, which is there is a reputation," she said.
"But then when I actually came up here, I was like, 'this is so much better than I was anticipating'.
"My mum was like 'oh this is nice', especially Cleethorpes she likes that."
Ms Cesa, who recently graduated from the University of Lincoln, praised the friendliness and community feel of the area.
She added that the lower cost of living provided a chance to rent or buy a property in a way that "wouldn't have been available to me down south or anywhere else".
"Opportunities that were available 20 years ago, with you and your mates getting a flat, just aren't a thing anymore," she said.
North East Lincolnshire Council leader Philip Jackson said: "To grow, North East Lincolnshire needs to support its own, but also bring others here who have the expertise and skills that are needed."
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