C.W Park Named Recipient of 20th Paul D. Converse Awards in Recognition of Top Marketing Research

Work for the marketing industry wins top scholar recognition from the American Marketing Association

LOS ANGELES, CA / ACCESSWIRE / November 8, 2021 / Marketing professionals from all over the U.S. were nominated for the Paul D. Converse Award, but only a select few were chosen. In 2020, C.W. Park from Marshall School of Business at the University of Southern California was named a winner along with Debbie MacInnis, Bernard Jaworski, and Michel Wedel.

The high honor highlights a clear pattern in successfully teaching marketing at the highest level to their students. Both C.W. Park and Debbie MacInnis were from the Marshall School of Business. The other winners were from Claremont Graduate University and the University of Maryland. MacInnis noted, "This award is a great honor and is powerful recognition from our peers, but it is significant to C.W., who earned his Ph.D. at the University of Illinois."

C.W. Park has been at USC Marshall School of Business for 24 years. Prior to his work there, he was a distinguished professor of marketing for the University of Pittsburgh for 18 years. MacInnis brought on him, who was his graduate research assistant at the University of Pittsburgh (Pittsburg) before taking a job at USC.

C.W. Park has had more than 27,000 Google Citations noting his work. He has been published in the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Marketing. He recently published a book titled Brand Admirations: Building a Business People Love (Wiley).

The Paul D. Converse Award was given by Gies College of Business at the University of Illinois. This award dates back to 1946 and is handed out every four years, honoring the memory and legacy of professor Paul Converse. A national jury of scholars and practitioners determines the award's recipients rather than relying on a local chapter. This allows the award to go to the most deserving marketing professionals in the U.S. Fortune Magazine once compared the awards to the "Marketing Hall of Fame."

C.W. Park was proud to accept the honor. "I appreciate the recognition for years of dedication and hard work," he says. "This is a meaningful gesture that I don't take lightly. I appreciate the people who put me up for nomination and felt I was deserving of the award. Highlights like this help keep the fire alive in the hard work of teaching and mentoring-especially during a pandemic-altered year."

Marketing awards are given based on the recipient's contributions. This announcement was exciting news for the USC Marshall School of Business, now able to boast two professors winning the prestigious marketing award. As the oldest accredited business school in Southern California, Marshall School of Business can boast 100 years of history and over 90,000 USC Marshall alumni.

C.W Park
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SOURCE: C. Whan Park

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