Burger King apologizes to Blige over ad

Associated Press
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FILE - In this Jan. 15, 2012 file photo, singer Mary J. Blige arrives at the 69th Annual Golden Globe Awards in Los Angeles. A criticized Burger King commercial featuring Mary J. Blige singing about chicken has been pulled, but the fast-food chain is blaming licensing issues for the decision. In it, Blige sings passionately about the ingredients in the chicken snack wraps. But as the video went viral, some in the black community criticized the ad as stereotypical. The black women-oriented website Madame Noire likened it to “buffoonery.” Burger King said Tuesday the commercial was pulled because of a music licensing concern and that they hope to have the Blige “ads back on the air soon.” (AP Photo/Matt Sayles, file)

NEW YORK (AP) — Burger King is apologizing to Mary J. Blige and her fans for releasing an ad that garnered the singer serious fan backlash.

The clip featured Blige soulfully singing about the fast-food chain's new chicken snack wraps. It immediately went viral when it was released Monday, and some in the black community said it was stereotypical. Burger King pulled the ad Tuesday over what the company said was a music licensing issue. The company explained Wednesday the spot was unfinished.

In a statement, Blige said she understood why fans were upset. She said the ad didn't come across the way it was planned and she would never put out an unfinished spot.

Burger King said it was released prematurely and they hope to have the final ad on the air soon.