Is This Britain's Most Festive Pub? (Yes. Yes It Is)
While pubs around the country have been getting in the Christmas spirit with fairy lights and the odd bit of tinsel, The Churchill Arms has taken festive cheer to another level.
In the past, the Kensington-based bar has adorned its exterior with 90 Christmas trees and 21,000 lights and it is living up to its title of Britain's most festive pub once again.
A post shared by Churchill Arms (@churchillarmsw8) on Nov 24, 2018 at 8:25am PST
The big Christmas tree light switch-on took place over the weekend and according to an Instagram post from the pub, this year's display is "record-breaking", which probably means even more lights, trees and tinsel.
The annual event that requires over a week's work of labour, but for landlord Gerry O'Brien, it's worth the time and effort.
A post shared by Churchill Arms (@churchillarmsw8) on Nov 23, 2018 at 6:01am PST
"We do it for our area - it's lovely to see people's reactions, and Christmas is such a special time of year," he told ITV in 2016. "It's only once a year and we should make the most of it and enjoy it. It's good for business too, people come from all over to look at the lights."
It's a dazzling display, but it's not cheap. The pub reportedly spends over £30,000 on decorations each year, and when it's not covered in Christmas trees and reindeer lights, The Churchill Arms is a West London tourist attraction thanks to its hanging baskets and flower boxes.
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