Brad Pitt Joins Sina Weibo, Sends Surprising First Message

Brian Anthony Hernandez
January 8, 2013
Brad Pitt Joins Sina Weibo, Sends Surprising First Message
1. McDonald's Promoted Trend Goes Wrong

Brad Pitt joined China's Twitter alternative Sina Weibo this week, gaining thousands of followers after sending a message that raised eyebrows: "It is the truth. Yup, I'm coming."

The American actor's message no longer exists on his verified account, but The Telegraph notes the seven-word message attracted more than 22,000 comments.

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Watch the video, above, to hear potential reasons why Pitt joining Sina Weibo attracted a flurry of attention, and see which other famous actor is using the service.

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1. McDonald's Promoted Trend Goes Wrong

Back in January, McDonald's tried to promote its brand and engage with customers through two promoted trends: #meetthefarmers and #mcdstories. Unfortunately for McDonald's, many Twitter users decided to post their horror stories at the fast food chain using the second of those hashtags. In essence, McDonald's paid to promote a trend that showered the company in bad publicity. McDonald's later admitted that "#mcdstories did not go as planned."

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Image courtesy of Pascal Le Segretain/Getty Images Entertainment

This story originally published on Mashable here.