BRACH’S unveils Easter Jelly Beans and soft jellies

Brody Wooddell
·2 min read

TAMPA (BLOOM) – This spring, BRACH’S®, known for its seasonal candies, is introducing two new products to make Easter more colorful and tasty: Easter Brunch Jelly Beans and Springtime Soft Jellies. These new candies show BRACH’S commitment to keeping up with changing tastes while staying true to its quality traditions.

Easter Candies Inspired by Brunch

Lauren Pezza, the director of BRACH’S and Seasonal Marketing at Ferrara Candy Company, said the Easter Brunch Jelly Beans are meant to be shared and enjoyed together. They come in six new flavors like Blueberry Maple Pancake, Chocolate Glazed Donut, and Mimosa, blending the fun of brunch with the joy of Easter candies.

BRACH’S is also adding Springtime Soft Jellies to its Easter lineup. These candies come in five fruity flavors such as Blue Raspberry and Watermelon and have shapes like flowers and bunnies. They’re perfect for all sorts of Easter activities, from baking to filling baskets.

Focus on the Environment

BRACH’S is working to be more environmentally friendly. The company is trying to make all its packaging recyclable and is taking steps to reduce its carbon footprint. This effort shows BRACH’S dedication not just to making delicious candies but also to caring for the planet.

Behind the Scenes with BRACH’S

Katie Duffy, Vice President and General Manager of Seasonal Candy at Ferrara, explained how BRACH’S creates new flavors. The company listens to what people want and uses those ideas to make candies that fit into Easter traditions and springtime fun. Duffy said it’s all about creating candies that are more than just a treat; they’re an experience.

A Long History of Easter Celebrations

BRACH’S has been a big part of Easter and spring celebrations for over 100 years. The company has evolved over time, introducing new products while keeping the favorites that families love. This balance of old and new has helped BRACH’S remain a beloved brand through generations.

Looking Forward

BRACH’S is planning more surprises for the future, promising to keep bringing new and tasty candies to seasonal celebrations. With an eye on innovation and a commitment to the environment, BRACH’S is ready to continue making life sweeter for everyone.

As Easter approaches, BRACH’S invites everyone to enjoy the season’s new and familiar pleasures with its latest offerings. Whether it’s the unique flavors of the Easter Brunch Jelly Beans or the playful shapes of the Springtime Soft Jellies, BRACH’S is all about creating sweet moments to share.

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