Bojangles location in North Carolina goes viral for typo on sign
KNIGHTDALE, N.C. (WNCN) – A Bojangles in Knightdale is getting a lot of attention.
“We were working around here, we were picking up trash and I saw the sign and said something is wrong here,” said Leandro Gonzalez Espinoza.
Gonzalez, who was working in the area on Tuesday afternoon with his family business Gonzalez Gardening and Landscape LLC, said he had to Google an image of the fast-food restaurant just to make sure his eyes weren’t playing tricks on him. After taking a few minutes, he noticed the large, red-letter Bojangles sign on the building definitely had a typo.
“The people here, they didn’t notice. I saw that and had to tell them, you know? I’m guessing they’re trying to finish here,” Gonzalez said.
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Signs around the Bojangles on Knightdale Boulevard say the restaurant is currently closed for remodeling. Gonzalez isn’t sure if he was the first to notice the sign with the spelling “Bojagnles,” but he does know it made him chuckle.
“It happens, you know? Probably they were in a rush– I don’t know,” laughed Gonzalez.
After snapping a photo of the sign with the words “Do you see what I see,” Gonzalez noticed his post on social media started to catch a lot of people’s attention. By Wednesday morning, his photo had hundreds of shares.
One of those shares came from Caitlin Gooch in Wendell. Gooch is the founder of ‘Saddle Up and Read.’ The nonprofit encourages children to read. She said people come out to the farm off Knightdale Eagle Rock Road and read with the animals.
“I didn’t even realize what was wrong with it. I’m dyslexic, so to me, it looked totally fine!” laughed Gooch.
The founder of the nonprofit said her miniature horse “Man Man” is a huge fan of Bojangles biscuits, so it only made sense to reach out to the restaurant to see if they could work together.
She said, “I thought it would be a great opportunity to reach out to Bojangles and say, ‘Hey, we’re here in the community, there’s actually a Bojangles behind us. It would be cool if we could have a program called Books and Biscuits.’”
Gooch said it could be another way to encourage children to read while sharing books and biscuits with the animals.
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To Gooch’s surprise, she received a response.
“They commented on the page and said, ‘We’re biscuit masters, not spelling bee champions,’” Gooch laughed. She responded to the fast-food chain and said, “Leave the spelling to us, but we’d love to partner with you all to make this program a reality.”
A spokesperson with Bojangles said they were notified about the typo immediately. Within a couple of hours, they had the installers of the sign replace it. They said they hope to have the restaurant open soon.
Gooch and others said mistakes can happen—even if it’s your favorite restaurant. She added, “The overall response was people laughing and once I realized it was a typo, I laughed too. We’re a literacy program but we have typos too.”
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