Bobbi Brown revealed why she really left her brand
When Bobbi Brown announced she was leaving her namesake beauty brand after 25 years we were a little bit bereft.
A pioneer of the natural beauty movement, Bobbi has always been passionate about using makeup to enhance, rather than cover up. A concept she reiterated in her essay on leaving the brand:
"In recent years, it's been amazing to see so many young beauty entrepreneurs emerge and flourish - just as I was able to early in my career. But it's also a bit disheartening to see trends like contouring, which make young women feel like they need to be something other than who they are."
Despite being vocal about her desire for a new beauty revolution, Bobbi has kept pretty quiet about her reasons behind her decision to step down from her role at Bobbi Brown.
But in a new interview with The Cut Bobbi has finally explained what made her want to leave her brand after a quarter of a century.
"For so long we all cared about what everyone else thought of us, whether it’s the fashion editor who looks you up and down when you go to a party, or the corporate president who doesn’t like something, and it’s like, “Okay, guys, at some point, I know I’m a good person. I know I’m doing the right thing, and I just need to be comfortable and happy.”
"It’s peaceful for me that I’m going to be 60 in April and I can let go of some of that. It’s not about perfection, and now that I’m not running around the world promoting a brand, I’m in my sneakers and jeans with my hair in a ponytail, and I’ve never been happier. My philosophy is always, “Be who you are.” When you finally figure out who you are, God, it feels good."
"It was time. I need to be an entrepreneur again. I need to be full-on creative, I need not to listen to 100 people. I’d rather just start all over and create new, different, cool stuff."
Does anyone else wish Bobbi could come to their house and give them a motivational speech every morning? No, just me then.
As well as discussing her change in mindset, Bobbi also revealed just why she is so against the contouring trend:
"I hate contouring. It’s telling people there’s something wrong with their face."
"When I came into the industry, it was a time when everyone was doing contoured faces and overdrawn lips. I was amazed at how good the girls looked when they washed their faces. A makeup artist told me, “If you don’t do the contour, you’ll never work in this town.” And I just couldn’t do it."
"It doesn’t make sense to me. I never made a contour palette, and I had a lot of pressure to do it. It just doesn’t look good. To me, pretty, healthy, glowing skin is all about moisture and hydration."
But if you thought Bobbi was going to slip off into a life of leisure and waking up at 5am every morning to buy her newspaper, think again.
"I will always be a makeup artist, and I’m talking to an agent about actually doing people’s makeup again. We’ll see how that works."
Read the full interview here.
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