Bob Dylan Uses iPhone Geolocation App to Market New Album

Todd Wasserman
Bob Dylan Uses iPhone Geolocation App to Market New Album
View photos
1. We are Hunted

Bob Dylan hasn't been a huge fan of technology. In 2006, he complained to Rolling Stone that no one had made a record that sounded decent in the last 20 years because of modern recording techniques and that "CDs are small. There's no stature to it."

So it's something of a surprise that Dylan is using a geolocation iPhone app to promote his latest album, Tempest. The Sound Graffiti app, which can be accessed at (but only via your iPhone -- you can't download it from a desktop computer), lets fans unlock free songs from the album when they visit various locations.

[More from Mashable: Google’s New Maps App for iPhone Won’t Come for Months [REPORT]]

For instance, 3012 West Cary St. in Richmond, Va., is the home of Plan 9 Records and 2000 4th Ave. in South Minneapolis, Minn., is another record store, Electric Fetus. Other locations, however, have special significance to Dylan, like the venue where he first played electric guitar on stage and where he broke into the folk scene.

Dylan isn't the first classic rock artist to embrace digital technology. The Beach Boys also crowdsourced videos for "Good Vibrations" and "Heroes and Villains" last year to create some buzz for the reissued SMiLE Sessions and used YouTube to promote the band's new album this year, That's Why God Made Radio.

[More from Mashable: 5 Apps For Perching and Bird Watching]

Dylan has also dabbled in social media before: In 2007, he released a Facebook app to promote his Dylan's Greatest Songs album. The artist's latest emphasis on mobile shows the times are definitely changing.

BONUS: 6 Spotify Apps for Finding New Music

1. We are Hunted

The science of social music, We are Hunted pulls in sentiment data from social media, blogs, P2P networks, and message boards to create a playlist of the 99 most talked about songs from emerging and mainstream artists.

Click here to view this gallery.

This story originally published on Mashable here.