BMW India opens a new dealership in Delhi NCR
CarWale Team
BMW has inaugurated a new dealership in Delhi NCR recently. Libra Autohaus is the third BMW dealer for Delhi NCR.
The new facility is situated at Naraina Industrial Area in New Delhi. The showroom boasts of BMW’s signature layout and can display 10 cars in all. High-end cars get a special display area within the facility. The showroom is based on an Urban Street Display concept and gets two sales lounges close to the exhibit area. Apart from this, there is a separate lifestyle section from where BMW accessories can also be bought.
Frank Schloeder, President, BMW Group India said, “Since its inception, BMW has created luxurious dealerships across key markets in India. BMW dealerships are just not sales outlets, but a place that offers our customers a complete and immersive brand experience. We are very excited to further strengthen our presence in Delhi NCR region with the addition of our third dealership - Libra Autohaus, to offer our fascinating products and services. The facility further reiterates our firm commitment to serve our customers with the highest level of enthusiasm and passion.”
Libra Autohaus aims at tapping the rising luxury car market potential of the region and catering to the rising number of customers. The dealership is based on BMW’s international standards and is similar to the brand’s dealerships (Deutsche Motoren and Bird Automotive) in the region. BMW India aims to launch new products in the Indian market this year and such new facilities will be instrumental in extending their services to prospect buyers.
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