Sarah Palin isn’t on the ballot this year, but that doesn’t mean she’s not working to establish her brand. Her political action committee, Sarah PAC, is out Thursday with its first campaign video of the year. Titled “Mama Grizzlies,” the ad doesn’t endorse any specific candidate, but rather seeks to build up the Palin image as a fiercely independent mom who isn’t going to stand by and let the government run her down.
The 90-second ad includes a vocal track of a speech Palin delivered in Washington in May, touting the rise of “mama grizzlies” and conservative women ahead of the November midterms.
“This year will be remembered as the year that common-sense conservative women get things done for our country,” Palin says.
Later, she says: "You don't want to mess with the mama grizzlies." You can watch the video below:
It’s a theme she’s raised repeatedly on her Facebook page as she has announced her endorsements of GOP candidates around the country. But she doesn't mention any specific candidates in the ad, nor is she pictured with any. Instead it shows footage of Palin with women at tea party rallies and at her speeches. Some are shown waving signs that fit in with the Palin theme of women rising up. “I am not the 'angry mob,'” one sign reads. “I am an angry tax-bled 'hockey mom.'”
The video is likely to raise questions about Palin’s ambitions for 2012. In an unusual move for a spot from a political action committee, the ad doesn’t solicit contributions. Clearly its aim is broader: to inspire people to join the movement — and thereby generate a list of supporters who could be very valuable for a potential run for national office.