Viral Video Pokes Fun at America’s Obsession with Beauty

Melissa Knowles

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The last time you went to almost any store, walked through an airport, or saw a billboard, you were likely bombarded with images of perfection. It is not a secret anymore that Photoshop is the tool of choice for many magazine ad editors and photographers for digitally altering images. Now a video that is decidedly against America's obsession with beauty is going viral. Filmmaker Jesse Rosten is the mastermind behind "Fotoshop Adobé," which is a spoof of how the fashion industry makes people look unrealistically beautiful.

In our interview, Rosten told us the idea for the video was sparked late at night as he was channel surfing. He told us about an infomercial for a beauty product that showed before and after pictures that looked digitally altered. So he wanted to make people laugh by mocking the way the fashion industry sets extremely high standards for beauty.

The video demonstrates the drastic changes after Photoshop is used to transform the women's appearances. The women look almost unrecognizable. Rosten's video cements its point further by including real "before" and "after" digitally enhanced pictures of celebrities such as Britney Spears and Faith Hill. So Rosten's spoof is not too far from reality, but he says it's meant to be lighthearted.

So far, Rosten says the response has been mostly positive. One lady told Rosten the video was "just the levity she needed after a tough day of not feeling pretty enough."

Rosten said the video started getting hits within minutes of it being posted Tuesday night. It's already notched more than 1.7 million views. He says he knew his video had viral potential, but he didn't know it would happen so quickly. Rosten says he has not heard directly from Adobe, but he has seen the video posted on an Adobe blog. It's nice to see that "they have a sense of humor," he said. What does he hope people will take from the video? "Don't be so hard on yourself. We are all human. So it's OK to look like a human."

For our full interview with Rosten, click the video below: