You've probably heard of Discovery Channel's Shark Week. In fact, you may be one of the many obsessed viewers. But have you heard of Shark Cat Week? It's real, and it's a favorite online, not unlike other serial cat videos.
The most recent viral Shark Cat Week video starts off with Max-Arthur, the star cat dressed in his shark suit riding around on his iRobot Roomba. He turns. He looks. He bumps into the wall. Doesn't react. Goes out of frame. Re-enters frame. And, it's groundbreaking. Genius, even.
The latest video is just one in a series that began four years ago. In 2008, the cat and his owner tag-teamed another brilliant upload. That time, Max-Arthur in his shark suit (what else?) chases a duck on his iRobot Roomba. TexasGirly1979's dog makes a guest appearance dressed as a hammerhead shark. The video has nearly 3 million views.
YouTube user waxpants comments, "This is why the Internet was invented."
Another commenter on YouTube praises the video's cinematic impact on a larger scale: "When the cat reappears at 0:46 is one of the greatest moments in film."
The people have spoken. The video has over 550,000 views in just two days. Max-Arthur and his owner, YouTube user TexasGirly1979, are among the most beloved in the online cat video world.
Lesson of the day: Let's not take life too seriously.