Ad Exec Releases Impressive Video to Help Sell His 1999 Holden Barina

Ko Im
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David Johns made an ultimate ad for his 1999 Holden Barina and posted it on YouTube. The ad's high production value helped generate buzz around the world. Turns out Johns works for a digital ad agency in Australia.

Johns also created a website for the car, which is described as having been designed in Germany, built in Spain, and sold Down Under. The pitch promises to give the new owner "a ride that will make you leap out and enjoy life." The car comes with all the old-school bells and whistles: a stick shift and a cassette player. YouTube commenters are mulling over the concept, with one saying this splashy video is "food for thought about how we are sold on crap."

Johns is fully using social media, including Twitter. One potential customer jokes, "Is the driver included?"