A week after the Mitt Romney campaign launched an iPhone application that misspelled America as "Amercia"—a gaffe that quickly went viral—a post on Romney's Facebook wall teasing a new TV ad for the presumptive Republican nominee flubbed the spelling of "sneak peek" in the promotional copy.
[Related: I want to live in Amercia!]
On May 29, the night he clinched the 2012 Republican nomination with a victory in the Texas primary, the campaign rolled out its official iPhone app, allowing supporters to take and share a photo that overlayed more than a dozen campaign slogans, including "A Better Amercia."
"Amercia" soon began trending on Twitter.
"Mistakes happen," Andrea Saul, spokeswoman for the Romney campaign, told MSNBC.
Had the Romney campaign tweeted its most recent "sneak-peak" offer, the misspelling would've been caught immediately by @StealthMountain, a Twitter feed that automatically corrects people who spell it that way.
The bot, which launched last year, searches for the error and alerts spelling-challenged tweeters with this reply: "I think you mean 'sneak peek.'"
To date, the feed has corrected nearly 100,000 "sneak peak" tweets.
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