A conservative advocacy group founded by former aides to House Majority Leader Eric Cantor is launching a targeted media campaign ahead of President Barack Obama's budget proposal rollout on April 10, according to a media action plan provided to Yahoo News.
The YG Network has produced several versions of a commercial meant to appear at first glance like a teaser for the A&E show "Intervention." They will air in Washington, D.C., media markets on Sunday during network and cable news shows as part of a six-figure campaign that combines television and online advocacy.
The ads, which begin with a warning disclaimer, "This program contains subject matter and language that may be disturbing to some viewers," shows a small group of men and women sitting in a circle staging an intervention for a struggling friend.
"How much longer can we do this?" a facilitator leading the meeting asks. "A day? A week? A year? I mean … if we don’t help him now … I fear that he’s never gonna get the help."
The addict, the group says, is the president.
"Barack," the facilitator says, "you have a spending problem. We all know it. And we’re here to help."
The ad will air in 15- and 30-second segments and will include a call for viewers to share the full 2-minute ad (above) using the hashtag "#ObamaIntervention" on social media. They will air on "Fox News Sunday," NBC's "Meet the Press," ABC's "This Week" and CBS' "Face the Nation."
Obama is scheduled to release his budget blueprint for fiscal year 2013 next week. According to details of the budget provided by a White House official, it will aim to reduce the deficit by $1.8 trillion over the next decade through tax increases and a plan to decrease the growth in Social Security spending. The House and Senate both passed their own budget resolutions last month.
An earlier version of this article incorrectly stated that the ad was sponsored by the YG Action Fund, a super PAC. The ad is paid for by the YG Network, a nonprofit advocacy group.