"The Undefeated," the documentary about Sarah Palin, appears to have suffered box office defeat.
The film opened in 10 locations last week and upped its exposure to 14 cities this weekend. But Reuters today reports that even as the number of screening venues increased, box office revenue has declined by more than 63 percent. It grossed only $24,000 this past weekend.
Victory Film Group and distributor ARC Entertainment announced Sunday that the doc about the former Alaska governor will be available via video on demand and pay-per-view starting Sept. 1. "ARC will continue to expand the limited engagement theatrical release nationwide throughout August and September as demand across the country remains high," the companies announced in a press release.
But reports such as the one in Reuters suggest lagging sales and attendance prompted the hasty pay-per-view push.
The film was largely panned by critics, despite invoking cheers from Palin supporters. Reports prior to this weekend indicated a per-screen average of $7,500, a figure Atlantic Wire editor Gabriel Snyder (former box office reporter for Variety) said last week was "not a number that anyone should brag about."
The companies backing the movie said in their release Sunday that per-screen averages were "above $11,000 in top markets."
Supporters hoped the film (which was made without Palin's participation) coupled with Palin's bus tour (which is currently stalled) would boost Palin's popularity ahead of her official 2012 decision. The potential candidate has stated she will announce her 2012 plans this August or September.