Mitt Romney’s first general election ad makes ‘day one’ promises

Mitt Romney is out with his first campaign ad of the general election, a spot detailing what "day one" of his potential presidency would look like.

Romney told reporters Thursday his first ad would be "positive," but the 30-second spot takes plenty of digs at President Barack Obama.

Among other things, Romney vows to "immediately" approve the Keystone pipeline, "creating thousands of jobs that Obama blocked." The ad also says Romney will introduce tax cuts and reforms "that reward job creators, not punish them." And as the candidate mentions in virtually every stump speech, the spot says Romney will issue an order to "begin replacing Obamacare with common-sense health care reform."

Romney aides did not say how much the ad buy is for or where the spot will run. But a Republican source told NBC News the campaign had reserved $1.3 million of ad time beginning Friday in Iowa, North Carolina, Ohio and Virginia.

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